Odoo 11 e-commerce

Xiuming Yan

Odoo 11 was just released on 4th Oct and here are the release notes. Odoo gets better with each release and thanks to all who work for it and contribute their effort in different ways. You will immediately notice all the layout improvement everywhere in backend, they are designed to be more comfortable and friendly for users. This is crucial for enterprise users who have to process lots of information on backend. Good job on this part!

Tiny complaint for Odoo Apps Icons  

I do love the new pixel level perfect app tray when landing in backend. But I would hope their designers could improve the icons design itself at the same time. Some of them are really not that obvious to connect to the name, like the one for helpdesk and the one for Project. Manufacturing, Repairs icons are quite similar. It is very important to be able to alphabetically order these apps as it helps people to quickly find what they want, especially in the circumstances that these icons are not famous or easy to recognise what they actually are, people gonna find each module by words anyway. Of course you can argue that maybe for grouped users like sales person, he or she might only see Contacts and CRM module, simple and easy, and you can also argue that you can start search the module by directly typing on this page which is a hidden trick by the way. Since during keynote of Odoo 11, they specifically mentioned this new pixel level perfect icon improvement, I just wish they can be even better.      

New in Odoo 11 e-commerce module

No more Website Admin as in Odoo 10, it is now combined together with Website called Website, once you are inside, you can click the Go to Website button to access your shop.  

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Configuration inside Website has a better layout and thus easy to find setup for corresponding category, especially to people who are new to Odoo. Also much quicker to switch to other modules in Odoo 11.

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VS Odoo 10 Website Admin

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More flexible settings location

The attributes and variants settings and sell digital products now exist in both Website-Product Catalog and Sales-Product Catalog, in Odoo 10, these two settings exist only in Sale module.

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Wishlist

Wishlist feature is now in Odoo 11 shop, once enabled from Website Settings, shoppers can add any product into the wishlist and they will be amounted to their own previous wishlist if logging back to the website. And everything from Wishlist can directly be put into shopping cart

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Abandoned cart

Abandoned cart is now part of Odoo 11 Shop, as shown in following screenshot, you can

Create edit and preview the email for abandoned carts, and time settings to define abandoned cart, very nice touch.

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Products comparator

Products comparator is also included in Odoo 11, you can compare products based on attributes (variants or not), however, In specific product page, the design or let’s say the feedback of compare product button is way too subtle, a small animation (number update) at bottom of page, if you happen to just put focus on the compare button area, you might miss it. But once you really notice and remember where to use compare, it is ok.

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On contrary, the animation of comparing products on the category page is nice! Try it out yourself, you will love it. At most, you are allowed to compare 4 products.

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PRODUCT Availability

Manage availability of products is now possible in Odoo 11. You can set up how to sell your product based on inventory status like sell products without considering inventory at all or show inventory below a threshold and prevent sales if not enough stock etc.

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Promotions program

A new coupons & promotions program system is brought into Odoo 11 to facilitate marketing events. Very flexible to set up rules for your various promotion programs. Choose different customer groups, different products group, apply on current or next order, discount or free shipping, effective period and so on.

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Coupons PROGRAMA
 

Create coupon program screen is similar to promotion program yet with the most important button Generate coupon, you can multiple times generate extra coupon for this coupon program, e.g. Christmas coupon.  Clicking the coupons number at top right, you are brought to the specific coupon codes page where you can export them for your further e.g. Email marketing.

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Checkout process improvement

Checkout process is optimized to be more intuitive and responsive on mobile devices

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DAshboard

Dashboard - best seller at a glance for shop owners, based on selected period, total orders, sold value, conversion rate (cart to order), average items amount in shopping cart etc. directly for your analysis. And shortcuts to unpaid orders and abandoned carts to convenient further actions planned.

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website builder

Last but not the least, improvement for website builder. You could now edit CSS. The Add Features button in the following screenshot takes you directly to backend Website settings.

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in the screenshot, I choose wishlist, you can also edit others e.g. website_blog

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You can enable Add to Cart, so that customers can directly add product on category page.

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One thing that is very helpful is the newly added Content menu, under it you can manage different pages, define page name and URL, show it in Top Menu or use as Homepage, choose a publish Date and so on.

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conclusion

There is still distance to catch up with other pure e-commerce solutions on the market like Magento and Shopify. However, all the improvements are making Odoo ecommerce modern and easier to use. And no one can beat Odoo with its powerful backend ERP solution. We are customizing and optimizing Odoo E-commerce for our various clients needs. Hopefully together we can make Odoo E-commerce the biggest drive for its ERP solution.